It’s all about the chemistry. The cleansing agents in shampoos, called surfactants, make all the difference. There are 3 basic kinds of surfactants: ammonium laurel sulfate, sodium laurel sulfate, & sodium laureth sulfate. Salon brands use sodium laureth sulfate, the most expensive and gentle. Most over the counter brands use ammonium laurel sulfate being the least expensive and harshest on the hair speaks for its self. These particular sulfates strip your hair of it vital oils and that great hair color you just spent money on is washed down the drain.
This is not the only difference you will receive; the conditioning agents also play a large roll. Often used in place of protein base moisturizers are waxes that can give you a silky smooth feeling but in the end are just building up on the hair and leaving it dull, sticky, and weighted down.
The next and most obvious difference is cost, but is it really? Did you know that salon products are produced in a much higher concentrate? This means like many other items now a days you need to use a lot less. This gives the average break down of cost per shampoo at .18 cents.
Product development and research also plays a large roll in the cost difference. Salon based companies spend a lot of time and money in research not their bottom dollar. Many of the companies are finding different options to sulfates. “Go Green” is taking over our industry and companies like Onesta have developed product lines that are completely chemical free.
With all of the options available out there it can be confusing finding what product best suits your financial and beauty needs. Our consultations are always free and we will provide you as always with an educated knowledgeable answer that will fulfill all your needs.